A s a marketing project manager, it’s undeniable that the value your stakeholders bring to your project is priceless and second to none. Stakeholders are plentiful and if used correctly, they are your ‘eyes and ears’ to inside knowledge, key competitive data, advances in the marketplace and much more. They steer you in the right [...]
V ital to a project’s success is the ability for project managers to identify their stakeholders, define their role within the project, and determine how to engage them and keep them engaged throughout the duration of the project. Whether those stakeholders have a direct or indirect role on your project team, their influence and guidance [...]
E ssential to the success of your project is the input stakeholders provide to your initiative. “A stakeholder is an individual, group, or organization who may affect, be affected by or perceive itself to be affected by a decision, activity, or outcome of a project,” as defined by the Project Management Body of Knowledge, 5th [...]
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