I n the developing age of digital marketing and transformation, the role of a marketing project manager is oftentimes misunderstood and underutilized across organizations. Very few companies understand the value of this multidisciplinary role and how to fully utilize their expertise and function within marketing departments. As such, few companies invite the opportunity to explore [...]
Y ou’ve spent weeks documenting over 4,500 thousand hours of work experience, days sitting through 35 hours of instruction, months reading the dreaded PMBOK and hours studying for the grueling 175 question exam – all for the coveted title of “PMP”. Well congratulations on earning yourself a world renowned title and distinguishing yourself from hundreds [...]
Take a deep breath and exhale. You’ve completed your project, turned over the keys to the customer and closed out all the remaining items on your project checklist. You can now loosen that tie and let your hair down. It’s time to celebrate yet another successful project that you timidly chalk up to years of [...]
It’s a time suck. It takes at least ten minutes. It’s part of the perfunctory process. It begins whether you’re two minutes early or five minutes late. It’s long, awkward, and laborious. It’s your one minute of fame. Or not. Round Table Introductions. It’s the preamble to every client meeting and it follows some pre-determined [...]
This Lunar New Year marks a brand new year, the Year of the Monkey. The “Monkey is a smart, naughty, wily and vigilant animal,” according to the Chinese Fortune Calendar. Since I was born during the Year of the Pig, I find that much of this ‘monkey’ business does not blatantly apply to me. However, I [...]
Flexible. Adaptable. Whatever it takes. These are the misguided words associated with the term, “agile” that once got the best of me. Prior to undergoing the Agile Management series at UC Berkeley Extension, I had heard the term, “agile” thrown out in meetings and hallway conversations. The majority of the time, I’d hear, “We’re an [...]
“All organizations are perfectly designed to get the results they are now getting. If we want different results, we must change the way we do things” says CEO, Business Coach and Consultant, Tom Northup (Northup). A former manager once enlightened me with this quote during the time revenue goals heightened and the need to recognize [...]
Be comfortable with being uncomfortable. It’s not so much a goal as it is a resolution I set for myself at the beginning of the year. Arriving at this resolution required considerable thought, reflection and experience drawn from my both personal and professional life. Next to many of the others I set for myself, this [...]
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