PRO BONO
One of the greatest moments I’ve experienced in life can be summed up into that warm, tingling feeling you get when you create an impact in someone’s life. Having been fortunate enough to be on both the giving and receiving end, you learn so much more about yourself and begin to wonder how you can make this “feel good moment” last. Luckily, it’s free to give your time, volunteer and do a little pro bono work. It’s likely you’ll immerse yourself in a new experience, forge new relationships, make a difference in the community, create some amazing memories and extend that “feel good moment.” I’ve volunteered with a number of the leading non-profits in the San Francisco Bay Area including the American Marketing Association, Taproot Foundation, ‘Shield Speaks’ Toastmasters and many others. While volunteering, I’ve found that there’s always room for more. I’m looking for my next opportunity. Do you have any recommendations? If so, I’d like to know.
Upwardly Global
Mentor (2016 – 2017)
Provide mentoring and training for immigrant professionals to help them prepare for the job market, build confidence and succeed in their job search. Work one-on-one to communicate knowledge of the U.S. work-place culture and expectations, offer industry insight and expertise, and share best practices.
Taproot Foundation and East Bay Asian Youth Center (EBAYC)
Marketing Manager and Project Manager (2014 – 2015)
Worked with EBAYC and four other Taproot Foundation consultants to create a brand strategy and key messaging document in support of EBAYC’s mission for cultivating an environment for youth to be safe, smart and socially responsible. This service grant offered over $55,000 in pro bono marketing and creative services over a ten month period of time.
Taproot Foundation and I-House Berkeley
Marketing Project Manager (2011 – 2012)
Developed a comprehensive brand strategy and key messaging document to support I-House Berkeley’s mission in creating a socially rich living experience where students from the U.S. and around the world can live, learn and forge life-long friendships to advance greater cultural understanding. Teamed up with three other Taproot Foundation consultants to provide over 100 hours of pro bono service throughout a nine month duration.
Taproot Foundation and Jewish Community Center, East Bay (JCCEB)
Marketing Project Manager (2011)
Teamed up with four other Taproot Foundation consultants to design a brochure for JCCEB’s program offerings. The intention of this brochure was to create a unified look and feel, and support their goal of attaining 2500 donors who can each contribute over $100 to the organization in the upcoming year.
American Marketing Association, San Francisco Chapter
Vice President, Communications (2006 – 2009)
Chief Editor for SFAMA’s print and digital newsletters distributed to 500+ members and prospective members across the Bay Area. Quarterly publications provide students and professionals with the latest trends and innovations in marketing.
American Marketing Association, San Francisco Chapter and Blue Shield of California
Associate Vice President, Communication (2007)
Worked with SFAMA and Blue Shield of California to publish an article highlighting Blue Shield of California’s brand and identity transformation.
Shield Speaks Toastmasters Club, San Francisco
Founder and President (2007 – 2009)
Founded a club of 50 Blue Shield of California members and elected to serve 4 consecutive terms on the Board. Organized speaking engagements and created success plans to meet area performance standards. Achieved status of ‘Distinguished Club’ in first 2 years of operations.
American Marketing Association, San Francisco Chapter
Graphics Designer (2006)
Designed the Nominees and Sponsorship signage for the SFAMA’s annual event, Excellence In Marketing Awards. These two side-by-side, 36×28 banners were printed for the hotel entrance and ballroom.
WHAT THEY SAY ABOUT ME
TAPROOT FOUNDATION
Christina was a detail oriented and overall terrific Project Manager. She consistently kept the group focused on key dates and deliverables as we developed a Key Messages and Brand Strategy for I-House at Cal Berkeley. She was a key player ensuring that our group worked and communicated effectively on google docs, weekly conference calls and were well prepared for Client presentations. Christina is a great pleasure to work with, she is dedicated, kind and effective!
Audrey Shapiro
Brand Strategist
Taproot Foundation
TAPROOT FOUNDATION
Christina is a project management dynamo! She combines strong organizational skills, focus on detail, and excellent people skills with a great grasp of the strategic goals of the project. This enables her to focus both on solving short-term issues, as well as keeping the project on-track to meet longer-term objectives. Christina and I worked closely on a Taproot project to deliver a marketing brochure for the JCC East Bay. She developed strong relationships with the project team and showed extremely strong leadership skills in interacting with their different personalities, pushing the process forward, and delivering a result that exceeded the client's expectations, right on schedule. Who could ask for more than that? I would be happy to work with her again in the future, and would strongly recommend her for any future projects.
Rick Fleischman
Account Director
Taproot Foundation
AMERICAN MARKETING ASSOCIATION, SAN FRANCISCO CHAPTER
I have known Christina for well over three years and have had the opportunity to work with her on a number of organizational campaigns including SFAMA events, newsletters, and member outreach. In all, she has excelled in maintaining and defining the brand guidelines, pitching new ideas, and overseeing projects until they are completed to meet or exceed a client’s expectation. Her creative zest and passion for marketing is transparent, making it a pleasure to work with her and recommend her to any company or organization. I am pleased to have her on the Board!
Serene Wong
VP of Programs
American Marketing Association, SF Chapter
AMERICAN MARKETING ASSOCIATION, SAN FRANCISCO CHAPTER
I've had the opportunity to work closely with Christina on several occasions throughout my partnership with the SFAMA. She has proven herself as a leader and a key contributor to the team. Her eagle-eye and attention to detail are instrumental in outputting a successful newsletter. Christina is very easy to work with and gives constructive feedback. Her ability to generate fresh ideas and construct "out-of-the-box" solutions is what makes my partnership with the SFAMA that much more rewarding.
Alana Jelinek
Graphic Designer
American Marketing Association, SF Chapter
AMERICAN MARKETING ASSOCIATION, SAN FRANCISCO CHAPTER
Christina and I first met at a coffee shop in San Francisco where I learned about her interests, experience and personality. Since then, we've worked together on countless creative design projects. She easily grasps the 'end goal' for our promotion and communication efforts and has the technical skills to bring our ideas to life. Christina has also helped the SFAMA think strategically, often two or three steps beyond creative. A key contributor on our Excellence in Marketing Awards and other SFAMA communications efforts, Christina has delivered time and again, enabling the directors the peace of mind to sleep while knowing she's got everything covered.
Brian Fowler
Former President
American Marketing Association, SF Chapter
ORGANIZATIONS
