Christina is a content marketing and project management leader with over a decade of demonstrated experience and expertise. Over the course of her career, Christina’s held various integrated marketing and project management roles for companies including Simplilearn, MarkMonitor, Doremus, Nielsen NeuroFocus, Blue Shield of California and currently, ServiceNow. As a certified Pragmatic Marketer and Project Management Professional, Christina brings together the art and science behind these two disciplines to drive awareness and visibility to brands, while creating a functional environment that fosters creativity, operational effectiveness and high performance within teams. This unique hybrid of combining marketing with project management offers a spin on the traditional marketing profession and balances it with a strategic sense of style, simplicity and sophistication. Her enthusiasm to work on strategic marketing initiatives and develop integrated campaigns really brings to life the creativity and interdisciplinary skills required to engage customers, prospects and business partners.

Experience

2019
Sep 01

Senior Content Marketing Manager, Executive Programs

SERVICENOW

SANTA CLARA, CA | (SEPT 2019 – Present)

Design and deliver high-impact executive programs aimed at accelerating digital transformation through the ServiceNow Platform. Bring together global leaders and influencers across IT, HR and CSM to participate in meaningful conversation, discuss shared business challenges and drive enterprise-wide digital transformation. Responsible for devising the content strategy (narrative, theme, messaging pillars) and overall framework to steer program direction and influence content development across all sessions (keynotes, expert-led speaking engagements, forums, panels, workshops and more) to create immersive and engaging experiences for C-suite.

2017
Feb 01

DIRECTOR OF MARKETING

SIMPLILEARN

SAN FRANCISCO, CA | (FEB 2017 – APR 2019)

Lead a staff of 10+ geographically dispersed team members and develop a global content strategy and operational framework to drive awareness and establish Simplilearn as an authority in the e-learning and EdTech space. Spanning both enterprise B2B and B2C markets, promote and maintain a consistent brand image and voice that supports over 400 courses across 10 product categories. Identify new marketing opportunities by establishing and managing key strategic partnerships with influencers, category advisors, instructors and a variety of content contributors. Devise repeatable execution and delivery models across all categories and digital channels including social media, web, email and paid search campaigns. Monitor and track real-time performance to modify and improve strategies which optimize short- and long-term content development goals.

2014
May 01

SENIOR MANAGER, DIGITAL & CONTENT MARKETING

MARKMONITOR, PART OF THOMSON REUTERS

SAN FRANCISCO, CA | (MAY 2014 – FEB 2017)

Built content roadmap and framework to define B2B initiatives across a portfolio of 6 products and effectively lead a team of Content Marketers. Partnered with Product Marketing, Sales and Demand Generation teams to identify priorities and content themes to fuel multi-touch nurture campaigns and programs, generate leads and increase sales opportunities. Oversaw the execution and development of content to create high impact, cross-channel communications that drove company visibility and customer acquisition.

2012
Jul 01

SENIOR INTEGRATED PRODUCER

DOREMUS, AN OMNICOM COMPANY

SAN FRANCISCO, CA | (JUL 2012 – MAY 2014)

Managed the production of enterprise-wide B2B integrated campaigns to deliver dynamic results to customers and grow the agency’s advertising ecosystem. Mobilized cross-disciplined teams to drive ideation and prototyping for comprehensive brand and strategic design projects ranging from $50K to $1M+. Core components include creative development of direct mail, web, mobile, banners, print ads, video production and event signage: OOH, billboards, window clings, etc. Gleaned lessons learned and project management expertise to influence project teams, improve workflow and gain efficiencies.

2010
Feb 01

GLOBAL PROJECT MANAGER, PMO

THE NIELSEN COMPANY (FORMERLY NEUROFOCUS)

SAN FRANCISCO, CA | (FEB 2010 – JUL 2012)

Partnered with Fortune 100 companies to provide world class neurological expertise to help customers understand the effectiveness of their enterprise brand and marketing advertisements. Led cross-functional teams and managed all stages of custom research studies within a PMO that delivered over $25MM in revenue. Deployed standardized project management methodologies and processes across global organization to deliver actionable results and align with PMO standards and principles.

2006
Aug 01

CAMPAIGN MANAGER, PRODUCT MARKETING

BLUE SHIELD OF CALIFORNIA

SAN FRANCISCO, CA | (2006 – 2009)

Developed and implemented multi-channel B2B and B2C marketing campaigns to increase membership and reinforce Blue Shield’s presence in the marketplace. Worked with stakeholders to identify goals and create targeted marketing plans to drive successful implementation of product launches. Responsibilities included developing quarterly strategy and creative briefs, communicating project expectations and building consensus across 15-30 stakeholders, reviewing and approving all technical and artistic phases of marketing collateral, tracking budgets and deliverables, and analyzing campaign results.

WHAT THEY SAY ABOUT ME

MARKMONITOR, PART OF THOMSON REUTERS

Christina and I have worked together at MarkMonitor for nearly three years, and throughout that time, I've found her to be nothing short of an exceptionally able marketing professional with creative flair. Christina was charged with developing compelling content to support global marketing efforts, building an integrated content calendar, driving website optimization, and bridging communications between Product Marketing, Demand Gen, Content Marketing and Sales. As a close colleague and business partner, I can certainly attest to her creativity as a content developer, her fine eye for detail and copy editing skills, and her ability to work cross-functionally and lead virtual teams.

Ian Griffn

Ian Griffin
Marketing Director
MarkMonitor, Part of Thomson Reuters

Christina Lee | CleeSF
2017-12-29T02:21:57+00:00

Ian Griffin
Marketing Director
MarkMonitor, Part of Thomson Reuters

Ian Griffn
Christina and I have worked together at MarkMonitor for nearly three years, and throughout that time, I've found her to be nothing short of an exceptionally able marketing professional with creative flair. Christina was charged with developing compelling content to support global marketing efforts, building an integrated content calendar, driving website optimization, and bridging communications between Product Marketing, Demand Gen, Content Marketing and Sales. As a close colleague and business partner, I can certainly attest to her creativity as a content developer, her fine eye for detail and copy editing skills, and her ability to work cross-functionally and lead virtual teams.

DOREMUS, AN OMNICOM COMPANY

Christina is a skilled, interdisciplinary project manager. She creates comprehensive and detailed schedules and is expert at managing scope and change requests. She is passionate about documentation and organization. She keeps teams focused and on track, and manages entire campaigns to stay on budget and on time.

Rebecca Kidder | LinkedIn

Rebecca (Kidder) Baker
VP, Program Management
Propane Studio

Christina Lee | CleeSF
2013-10-19T03:00:07+00:00

Rebecca (Kidder) Baker
VP, Program Management
Propane Studio

Rebecca Kidder | LinkedIn
Christina is a skilled, interdisciplinary project manager. She creates comprehensive and detailed schedules and is expert at managing scope and change requests. She is passionate about documentation and organization. She keeps teams focused and on track, and manages entire campaigns to stay on budget and on time.

NIELSEN NEUROFOCUS

A brilliant project manager is someone who faithfully guides day-to-day activities while having the magical capacity to anticipate future project needs that have not yet become manifest. Additionally, the ideal candidate is someone who brings joy and a sense of collaboration and co-creation to the project. This definition describes Christina Lee! I had the good fortune to partner with her during my tenure as General Manager of the NeuroFocus flagship office in Berkeley. Christina never let me down, never disappointed our clients, and never failed the team. With full confidence I'm proud to give her my highest recommendation. Hire her and you'll discover what I already know . . . that she's project management personified.

Gary Whitlock | LinkedIn

Gary Whitlock
Head of Visual Identity and Design
The Nestle Dreyer's Ice Cream Company

Christina Lee | CleeSF
2013-02-02T18:08:20+00:00

Gary Whitlock
Head of Visual Identity and Design
The Nestle Dreyer's Ice Cream Company

Gary Whitlock | LinkedIn
A brilliant project manager is someone who faithfully guides day-to-day activities while having the magical capacity to anticipate future project needs that have not yet become manifest. Additionally, the ideal candidate is someone who brings joy and a sense of collaboration and co-creation to the project. This definition describes Christina Lee! I had the good fortune to partner with her during my tenure as General Manager of the NeuroFocus flagship office in Berkeley. Christina never let me down, never disappointed our clients, and never failed the team. With full confidence I'm proud to give her my highest recommendation. Hire her and you'll discover what I already know . . . that she's project management personified.

NIELSEN NEUROFOCUS

Project Management is a rare skill set that requires a firm grasp of a company’s strategic vision, communication across functional teams, and tactful execution. Christina is the synergy and driving force behind these elements, which allows her to flawlessly manage projects on a global level and produce exceptional results. Christina brings to the table a plethora of ideas, problem-solving skills, solutions, and always – a “Plan B” up her sleeve. When confronted by volatile situations, I am impressed how Christina navigates her way through rough patches and always manages to bring a project back on track, while maintaining a calm demeanor. Christina has a proven track record for success and is one of the key ingredients to creating repeat customers. It is my pleasure to recommend Christina as an amazing project leader and company asset.

Jaweed Metz | LinkedIn

Jaweed Metz
Product Marketing
Contrast Security

Christina Lee | CleeSF
2011-06-22T18:14:37+00:00

Jaweed Metz
Product Marketing
Contrast Security

Jaweed Metz | LinkedIn
Project Management is a rare skill set that requires a firm grasp of a company’s strategic vision, communication across functional teams, and tactful execution. Christina is the synergy and driving force behind these elements, which allows her to flawlessly manage projects on a global level and produce exceptional results. Christina brings to the table a plethora of ideas, problem-solving skills, solutions, and always – a “Plan B” up her sleeve. When confronted by volatile situations, I am impressed how Christina navigates her way through rough patches and always manages to bring a project back on track, while maintaining a calm demeanor. Christina has a proven track record for success and is one of the key ingredients to creating repeat customers. It is my pleasure to recommend Christina as an amazing project leader and company asset.

BLUE SHIELD OF CALIFORNIA

Christina is an extremely hard working, well organized, detail-oriented project manager. She consistently produces a high quality of work in a time efficient manner. Additionally, Christina has a positive attitude and approaches her work with enthusiasm which makes her a pleasure to be around. I very highly recommend Christina as she would be an asset to any team who is lucky enough to hire her.

Jill Andrassy
Database Analyst
Blue Shield of California

Christina Lee | CleeSF
2007-11-12T18:18:56+00:00

Jill Andrassy
Database Analyst
Blue Shield of California

Christina is an extremely hard working, well organized, detail-oriented project manager. She consistently produces a high quality of work in a time efficient manner. Additionally, Christina has a positive attitude and approaches her work with enthusiasm which makes her a pleasure to be around. I very highly recommend Christina as she would be an asset to any team who is lucky enough to hire her.

BLUE SHIELD OF CALIFORNIA

Christina and I were colleagues at Blue Shield of California, but it was while we worked together on a team project for a Project Management class where I got to see Christina's skills really shine. She is an exceptional project manager with strong organizational skills and a dedication for delivering excellent work. Even though extremely tight time lines and intense workloads constantly threatened to derail the project, Christina was instrumental in keeping our team focused. As a result of teamwork, our final report was selected by the instructor as a sample for future classes. Christina would be an asset to any organization and I'm glad we had the chance to work together.

Melinda Chan

Melinda Chan
Marketing Program Manager
Wells Fargo

Christina Lee | CleeSF
2010-06-08T03:44:18+00:00

Melinda Chan
Marketing Program Manager
Wells Fargo

Melinda Chan
Christina and I were colleagues at Blue Shield of California, but it was while we worked together on a team project for a Project Management class where I got to see Christina's skills really shine. She is an exceptional project manager with strong organizational skills and a dedication for delivering excellent work. Even though extremely tight time lines and intense workloads constantly threatened to derail the project, Christina was instrumental in keeping our team focused. As a result of teamwork, our final report was selected by the instructor as a sample for future classes. Christina would be an asset to any organization and I'm glad we had the chance to work together.

BLUE SHIELD OF CALIFORNIA

Christina is an adept project manager with keen organizational skills. I am particularly impressed with Christina's stellar ability to work successfully with cross functional teams. Christina combines technical skills with interpersonal savvy as a most effective combination.

Beth Simon
Social Science Research Analyst
Centers for Medicare & Medicaid Services

Christina Lee | CleeSF
2007-10-07T18:01:42+00:00

Beth Simon
Social Science Research Analyst
Centers for Medicare & Medicaid Services

Christina is an adept project manager with keen organizational skills. I am particularly impressed with Christina's stellar ability to work successfully with cross functional teams. Christina combines technical skills with interpersonal savvy as a most effective combination.

EMPLOYERS

ServiceNow
Simplilearn
MarkMonitor, Part of Thomson Reuters
Doremus
NeuroFocus, A Nielsen Company
Blue Shield of California

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